Serra Ferguson, the founder and organizer behind Indie South Fair, has been at the forefront of the modern DIY craft movement since opening her handmade-only retail shop, Remnant, in 2002. A designer and maker herself, she traveled the country selling her wares doing 14+ shows a year before deciding to use her valuable experience as a seasoned vendor to create a marketplace in her adopted home town of Athens, GA. Seeing a need for Southern designers and artists to have a forum to meet the increasing demand for locally-produced, handmade goods, in 2006 she decided to expand her passion for fostering emerging designers and entrepreneurs and Indie South Fair was born. She prides herself on the personal relationships she has built with her colleagues and artists over the years that have helped Indie South flourish.
In 2016, she saw the time was nigh for expansion and opened a brick and mortar location to showcase people’s work year round as well as having a space for classes and workshops.
In addition to organizing Indie South Fair, she has worked with other festivals running their artists’ markets including AUX Experimental Music Fest, Meltasia, and Wildwood Festival. When she is not involved in some aspect of Indie South you can find her watching at fleamarkets and junk shops, watching friends’ bands play, or spending time at home with her husband and daughter.